AFCI is pleased to return to the Sofitel Los Angeles at Beverly Hills for the second consecutive year. The Sofitel is located at the corner of La Cienega and Beverly Boulevards and will be the prime site for the AFCI Week program. A room block extending from March 25 through April 2, 2022 has been established for all AFCI members.

Booking details

Sponsorship opportunities

Please contact Marj Galas: for booking details.


AFCI was pleased to return to the Sofitel Los Angeles at Beverly Hills for the second consecutive year. The Sofitel, located at the corner of La Cienega and Beverly Boulevards, was the prime site for the AFCI Week program.

Booking details

Sponsorship opportunities

Please contact Marj Galas: for booking details.

EVENT SCHEDULE Updates are underway - some activities may shift days.


Professional Development Day

11.00am - 12.00pm

Registration Opens
**This day will be live streamed from 1pm to 5.30pm with interaction available through

11.30am - 12.55pm

Lunch hosted by Amazon Studios & Networking

1.00pm - 1.20pm

Open and Welcome

1.20pm - 1.40pm

Skills Training and Expanding the Industry with Adele Wilson, Streetlights, plus Streetlight Graduates Charles Keyes and Lexie Maldonado

1.45pm - 2.30pm

How Would You Handle It
Led by AFCI Board Members

2.30pm - 3.20pm

Establishing Workforce Initiatives: Case Studies of Successful Programs
Panelists include: Steven Davenport (Screen Ireland), Yoni Bokser (Executive Director/Vice President, Governor’s Office of Motion Picture and Television Development / New Media at Empire State Development), Tara Halloran (NBCUniversal)
Moderator: Jennifer Loren (Cherokee Nation Film Office)

3.20pm - 3.40pm

20 Minute Break and Light Refreshments

3.40pm - 4.30pm

Navigating Government Relationships
Panelists include: Veronica Sullivan (NBCUniversal), Michael Walbrecht (Warner Brothers) ,Donne Dawson (Hawai'i Film Office)
Moderator: Jeremy Kay (Screen Daily)

4.35pm - 5.30pm

Members Meeting and Presentation

5.30pm - 6.30pm

Free Time

6.30pm - 8.30pm

Evening Reception sponsored by Entertainment Partners
in the Garden Patio & Restaurant

Monday, March 27, 2023

Professional Development Day

The first day of AFCI Week focused on Professional Development. The day  provided an intensive focus on topics affecting all AFCI members.  Lunch was included in this day.

Interaction throughout this day was offered through using the #afci23 

Industry Networking Reception

The Industry Networking Reception provided an opportunity for AFCI members to meet and mingle with invited members of the production industry. Guests enjoyed appetizers and an open beer/wine bar in a beautiful outdoor setting

Lunch Sponsored By: 

Monday Industry Networking Reception Sponsored By: 



Registration Opens

9.00am - 9.45am

Case Study - "The Last Of Us"
Panelists include: Luke Azevedo (Calgary Film Commission), Jay Roewe (HBO/HBOMax/WBD) and Katie Hayes (HBO/HBOMax/WBD)
Moderator: Jeremy Kay (Screen Daily)

9.50am - 10.35am

The Future of Streaming: Predictions and Possibilities
Panelists: Carol Trussell (Apple), Tim Clawson (Amazon Studios) , Jason Hariton (The MBS Group) Moderator: Eric Mika (The Film Verdict)

10.35am - 11.00am

30 Minute Break

11.00am - 11.50am

Sustainability Update: A Current Production Report Card
Panelists include: Simon Hawkins (Virgin Atlantic/Delta Airlines), Heidi Kindberg (Warner Bros. Discovery/HBO and HBOMax), Susan Sanchez (Amazon Studios)
Moderator: Marnie Gee (Creative BC)

11.50am - 12.50pm

Virtual Productions: What's Happening and What You Need to Know
Panelists include: Adrian Offard (Video Screen Services, Ltd.), Jeffrey Soderberg (The MBS Group) and Christina Sours, Virtual Production Producer
Moderator: Cynthia Littleton (Variety)

1.00pm - 2.00pm

Lunch Provided
Sponsored by Monarch Private Capital

2.00pm - 3.00pm

Pros and Cons of Incentives
Panelists include: Jaren Vine (Media Rights Capital), Stephen Wolf (Annapurna), Leonidas Oxby (ITV America)
Moderator: Joseph Chianese (Entertainment Partners)

3.00pm - 3.15pm

Short Break

3.15pm - 4.00pm

Leveraging Data and AI
Panelists include: Mark Hoebich (Luminate Data), Kate Edwards (SetJetters) and Anish Deogaonkar (Usheru)
Moderator: Leon Forde (Olsberg SPI)

4.00PM - 6.30pm

Free Time
Members Lounge open.
No official evening program or meal provided

TUESDAY, March 28, 2023

An Executive’s View & Member Lounge

The day was a mix of panels with executives, Q  & A and sufficient time in between to mingle in the Members Lounge.  Contact information for all speakers was shared with the attendees.

Lunch Sponsored By: 


8.30am - 9.30am

Physical Production Power Brunch /networking Hour - Second Floor


Seated Breakfast Begins

9.45am - 11.15am

Physical Production Power Brunch with The Hollywood Reporter Physical Production Panel
Panelists: Janet Graham Borba (HBO and HBOMax), Herb Gains (Legendary Entertainment) and Marcy Kaplan, Physical Production Principal (MGM Studios)
Moderator: Nekesa Mumbi Moody (The Hollywood Reporter)

11.15am - 1.00pm

Free time for lunch and meetings
(no meal provided)

1.00pm - 1.45pm

Unique Initiatives in Diversity and Inclusion
Panelist include: Larry Laboe (NewFilmmakers LA), Damien Navarro (Outfest), Jacqueline Rainers Sitai (Kwazulu Natal-Film Commission)
Moderator: Rashid Bahati (Noir 360)

1.45pm - 2.05pm

Half hour break and connections in Member Lounge

2.05pm - 2.50pm

Partnering and Collaborating to Attract Production
Panelists include: David Michael Gonzales (AICP), Wendy Noss (MPA), Mary Ann Hughes (The Walt Disney Company)
Moderator: Eric Mika (The Film Verdict)

2.40pm - 3.10pm

Half hour break and connections in Member Lounge

3.10pm - 3.45pm

A Location Manager Approach
Panelists include: John Rakich (LMGI), Alison Taylor (LMGI) and Roger Fath (LMGI)
Moderator: Marjorie Galas (AFCI)

3.45pm - 6.30pm

Free Time - Member Lounge open and available for networking and meetings

6.30pm - 8.30pm

Evening Reception hosted by Amazon
Garden Patio

WEDNESDAY, March 29, 2023

Physical Production Power Brunch

Presented in partnership with The Hollywood Reporter, this event placed members and sponsors alongside senior physical production executives from studios, mini-majors, OTT companies and major production companies across both film and television. A seated affair designed to enable meaningful engagement and the creation of new relationships, the event began with an hour of networking prior to a formal, sit-down breakfast and panel moderated by The Hollywood Reporter Senior Editor, Nekesa Mumbi Moody.

Members Lounge

Throughout the afternoon, we encouraged members to enjoy meeting with members of the industry in the Members Lounge.  The Members Lounge, located on the second floor of the Sofitel, was opened until 6:30pm.

Physical Production Power Brunch Sponsored By:

Networking Reception Sponsored By:


9:30am - 12:45pm

Morning Visit to Orbital Virtual Production Studio


Depart Orbital Virtual Production Studio

2:00pm - 4:00pm

Reception at secret location to launch Cineposium 2023
Meet with Studio Executives and Cineposium region representatives


Bus to take attendees back to Sofitel AFCI Week Program Ends

THURSDAY, March 30, 2023

Tour Day and Cineposium Launch

Enjoy this fun opportunity to connect with fellow AFCI members as you are transported to Orbital Virtual Production Studio in downtown LA, as well as enjoy a launch presented by Cineposium 2023 host Film in Limerick.

AFCI Week Supporter


Early bird rate: $2,000 individual (all member levels) until Feb. 28

Regular individual March 1 on: $2,200.00

*Additional member: $1,500.00 early bird rate until Feb 28
Regular additional member: $1,700 March 1st on

*If you require an invoice, please contact

The registration cost of AFCI Week includes

*Only one registrant for an office may attend the Physical Production Power Brunch - additional staff are not able to participate in this event due to spacing limitations

The Sofitel Hotel has provided a special rate and room block for AFCI Members. To obtain this rate and secure your registration, please contact Marj Galas at for instructions.

Individual Member

$ 2,200.00

Two Attendees

$ 3,900.00

Three Attendees

$ 5,400.00

Four Attendees

$ 7,100.00

Day One Live Stream Ticket

$ 300.00


In the event there are closures mandated by the Los Angeles County Health Department that prevent AFCI Week from occurring, members will receive a refund or credit of their purchase. Additionally, in the case of a Los Angeles County Health Department mandated closure, the Sofitel Hotel will reimburse any member with a room booked directly with them in AFCI's room block.

*AFCI is not responsible for participant's airfare or hotel bookings. AFCI recommends participants book flights and hotel rooms directly through the vendors as vendors, over third-party discount sites, are more apt to provide refunds/reimbursements if a cancelation should occur.

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