As AFCI celebrates five decades of empowering the global screen sector, its impact on film commissions like Film Dunedin in New Zealand is profound. AFCI has championed connectivity, collaboration, and sustainability, enabling regions worldwide to showcase their unique landscapes and talent on an international stage.

For Stefan Roesch, Head of Film Dunedin, AFCI’s role as a global connector has been instrumental in transforming New Zealand’s film landscape. Roesch highlights AFCI’s influence on Film Dunedin and shares his insights into the organization’s future as a cornerstone of the screen sector.

Reflecting on AFCI’s impact, Roesch states:

“AFCI’s legacy lies in its ability to bring film commissions together from all corners of the globe, forging connections that might never have existed otherwise. It has created a unique, collaborative community that transcends borders, enabling the sharing of knowledge, resources, and opportunities to strengthen the global screen industry.”​

This legacy is evident in how Film Dunedin has evolved, becoming a key player in New Zealand’s film sector.

Building Bridges Across Borders

 

New Zealand’s cinematic appeal has long been recognized, with its diverse landscapes providing the backdrop for iconic productions like The Lord of the Rings and The Power of the Dog. Film Dunedin plays a key role in showcasing its region’s unique offerings, and its connection with AFCI has elevated these efforts.

Roesch emphasizes AFCI’s unique ability to unite film commissions, creative communities, and industry professionals. “The strength of the AFCI network lies in its wealth of shared knowledge and collective experience,” he shares. “Film commissions face interconnected challenges, from emerging technologies to sustainability, and AFCI’s role as a connector ensures we can navigate these complexities together.”

Through AFCI, Film Dunedin has built relationships with international peers, learning from their experiences and adapting global best practices to fit local contexts. These connections have allowed Dunedin to leverage its natural beauty and cultural richness, cementing its position as a competitive filming destination​.

How AFCI Has Strengthened Film Dunedin’s Role in the Industry

 

Dunedin, with its striking landscapes and historic architecture, has always been an appealing location for filmmakers. However, without the proper infrastructure, global exposure, or industry connections, it was difficult for the region to compete with other filmmaking destinations in New Zealand. AFCI changed that by providing Film Dunedin with the tools to engage with international industry leaders, adopt best practices, and attract high-profile productions.

Roesch emphasizes the value of AFCI’s role in fostering global collaboration, stating:

“AFCI has the unique ability to bring together film commissions, industry professionals, and creative communities worldwide to share knowledge, best practices, and resources. By strengthening these connections, AFCI can facilitate collaboration across borders, ensuring that film commissions remain at the forefront of industry innovation while championing the values of diversity, equity, and environmental responsibility.”​

Through AFCI’s support, Film Dunedin has not only improved its operations but also positioned itself as a forward-thinking commission that embraces technological advancements and sustainability in filmmaking.

Connecting Dunedin with Global Industry Leaders

 

One of AFCI’s greatest strengths is its ability to connect film commissions with major industry stakeholders. Through AFCI’s international events, such as Cineposium and AFCI Week, Film Dunedin has engaged directly with decision-makers from studios, streaming platforms, and independent production companies.

These interactions have resulted in more inquiries from international productions, increased collaboration with other film commissions, and a stronger understanding of how Dunedin can market itself as a viable production destination.

By networking with other AFCI members, Film Dunedin has also been able to learn from the experiences of more established commissions and apply best practices that streamline operations, enhance location services, and more effectively support incoming productions.

Leveraging AFCI’s Knowledge and Best Practices

 

AFCI provides a wealth of resources that help film commissions stay informed about the latest industry trends, policies, and challenges. Film Dunedin has benefited from AFCI’s best practice guides, sustainability initiatives, and case studies from other regions that have successfully expanded their screen sectors.

Roesch highlights the importance of seeking guidance within the AFCI network:

“My number one piece of advice is to actively reach out to your colleagues from across the globe and forge meaningful connections. The strength of the AFCI network lies in its wealth of shared knowledge and collective experience.”​

By learning from seasoned film offices, Film Dunedin has been able to avoid common pitfalls and implement strategies that make it easier for productions to shoot in the region.

The Future of Film Dunedin with AFCI’s Support

 

 

As AFCI enters its next 50 years, its role in the screen industry will continue to evolve, particularly in response to advancements in technology, sustainability, and inclusivity. Film Dunedin sees AFCI’s future role as a connector, ensuring that film commissions remain adaptable and prepared for the industry’s rapid changes.

Roesch envisions AFCI as an essential force in maintaining strong industry relationships:

“My vision for AFCI is that it becomes the ultimate conduit for building and maintaining strong relationships between film commissions, film offices, and the broader screen industry. By fostering these connections, AFCI can make it as seamless as possible for content creators and jurisdictions alike to collaborate in making and supporting exceptional films and shows.”​

AFCI’s digital transformation is expected to further enhance these connections by providing new tools, platforms, and communication methods that make it easier for film commissions to collaborate, share knowledge, and support productions worldwide. From virtual collaborations to streamlined communication tools, these innovations will play a key role in bridging gaps and enabling film commissions to thrive in the digital age.

Sustainability and the Future of Filmmaking in Dunedin

 

Sustainability and inclusivity are at the forefront of global conversations, and AFCI has taken a leadership role in these areas. For Film Dunedin, this advocacy aligns perfectly with its goals of fostering environmentally responsible filmmaking while championing diversity and equity.

Through initiatives like green filming guidelines and training, AFCI equips film commissions with the tools needed to adopt practices that minimize environmental impact while maximizing social and economic benefits​.

One of AFCI’s growing priorities is environmental responsibility in filmmaking. As global film production scales up, the industry must adopt eco-friendly practices to reduce its carbon footprint. Film Dunedin is embracing this movement by implementing green production initiatives and working with AFCI to promote regional sustainability.

By partnering with AFCI, Film Dunedin is ensuring that its film sector grows in an economically beneficial and environmentally sustainable way.

Advice for New AFCI Members: The Value of Connection 

 

AFCI’s value extends beyond resources and training—it thrives through the collective wisdom of its members. As Film Dunedin continues to thrive under AFCI’s guidance, Roesch encourages new AFCI members to take full advantage of the network’s offerings:

“Don’t hesitate to ask questions or learn from the successes and lessons of others. Building relationships within the AFCI community will not only provide you with valuable support but also open doors to collaboration and innovative approaches that can help you grow and succeed in your role.”​

This mindset has been instrumental in Dunedin’s success, proving that a strong global network can uplift even the smallest film markets and turn them into competitive players in the screen industry.

A Lasting Impact on Film Dunedin and Beyond

 

As AFCI celebrates its 50th anniversary, its influence on Film Dunedin serves as a testament to the organization’s enduring impact. What was once an emerging film office in a lesser-known region has grown into a key player in New Zealand’s screen sector—a transformation made possible through AFCI’s advocacy, knowledge-sharing, and networking opportunities.

With AFCI’s continued support, Film Dunedin is optimistic about the future. The commission remains committed to expanding its international presence, attracting diverse productions, and ensuring that Dunedin remains a sustainable and filmmaker-friendly destination.

AFCI’s work over the past five decades has not only shaped the industry at large but has also empowered regional film commissions like Film Dunedin to thrive. The next 50 years will undoubtedly bring new challenges and opportunities, but with AFCI leading the way, film commissions worldwide—including Film Dunedin—are well-positioned to embrace the future.

About Film Dunedin

 

Film Dunedin is dedicated to promoting the city’s stunning landscapes, historic architecture, and production-friendly environment to filmmakers worldwide. With AFCI’s support, it continues to strengthen its role as a dynamic filming destination, fostering industry collaboration and sustainable filmmaking.

Learn more at Film Dunedin.