We’re thrilled to introduce ‘Amplifying Voices, Transforming Futures: Navigating Disruption in the Film Industry,’ the inaugural report in our new Industry Insights series.
This report brings together insights and data from The Film Industry Challenge, a collaborative workshop held during AFCI Week 2024. In this session, film commissioners and industry leaders worked together to tackle the most pressing challenges facing the film industry today while exploring potential disruptions and opportunities for the future.
Scenarios covered include:
- Content Commission: Establishing a new commission to support digital-first creators on platforms like Instagram, TikTok, and YouTube, ensuring they thrive alongside traditional media.
- From Places to Pixels – Balancing Virtual & On-Location Production: Adapting to the rise of virtual production while supporting the demand for physical locations, creating a balanced ecosystem for both.
- From Places to Pixels – Adapting & Innovating: Strategies for regions to innovate and benefit as AI and virtual production reduce the reliance on physical filming locations.
- Net Zero Heroes: Developing a roadmap to achieve carbon-neutral film production, promoting sustainable practices and responses to environmental concerns.
- Collaborating Through Crisis: Creating a Global Film Industry Collaboration Center, equipped to guide the industry through future disruptions by fostering resilience and partnership.
- Playing Politics: Strategies for film commissioners to gain government support, fostering strong partnerships that advocate for industry growth and stability.
- Transformed Talent: Addressing the mobility of talent in a digital-first era by creating solutions to attract, retain, and upskill the workforce.
- Amplifying the Underrepresented: Establishing initiatives that uplift marginalized voices, ensuring a diverse and inclusive film landscape that reflects the richness of its audiences.
‘The Film Industry Challenge’ isn’t just a report; it’s a blueprint for future-proofing our industry. As we navigate this new era, having a strategic resource like this is vital to addressing the most pressing issues—from sustainability and technological shifts to inclusivity and crisis management.
We invite you to dive into the insights and solutions within, designed to help us lead the way in shaping a resilient, innovative, and inclusive future for film.
The report is now available for free to our members and AFCI Week 2024 attendees on our Community site. You can purchase the report here.


