As AFCI celebrates its 50th anniversary, its global influence is evident through the experiences and partnerships it has fostered with film commissions worldwide. For Udom Matsayawanigul, Director of the Thailand Film Office, AFCI has not only been a source of support and knowledge but a key partner in elevating Thailand’s presence in the international screen industry.
Reflecting on a Global Legacy
Over the years, AFCI has served as a guiding force for film commissions like Thailand’s, supporting them in their efforts to attract international productions and shape national policies that enable growth in the creative economy. Matsayawanigul reflects on what being part of AFCI’s journey means to him and his organization:
“AFCI has played a crucial role in fostering connections and building networks that allow for the exchange of ideas, trends, and successful strategies. Through this, we’ve been able to shape policies that attract world-class filmmakers to Thailand.”
Through programs, events, and strategic collaborations, AFCI has helped position Thailand as a competitive destination for global film production, promoting cultural exchange and boosting the country’s creative industries.
Cineposium as a Catalyst for Collaboration
One of the most impactful ways Thailand Film Office has engaged with AFCI is through its flagship event, Cineposium. For Matsayawanigul, it’s more than a conference: it’s a cornerstone of professional growth and international cooperation.
“Participation in Cineposium enables the exchange of ideas to develop the film industry while providing valuable insights into global trends. It helps us address challenges, share case studies, and adapt policies that benefit both our country and the international filmmaking community.”
Matsayawanigul highlights the value of experiencing new destinations during Cineposium events, where film commissioners gain firsthand insight into various operational models, cultural approaches, and industry structures. “Each host city brings something new, enriching our understanding of the screen sector worldwide.”
AFCI’s Enduring Impact in Thailand
The influence of AFCI is evident in the Thailand Film Office’s evolving strategies and global reach. By facilitating knowledge exchange between production companies and film commissions, AFCI has contributed to the development of Thailand’s industry infrastructure and creative incentives.
“AFCI supports academic knowledge, shares updates on global activities, and builds strong international relationships that allow us to stay ahead of emerging trends,” says Matsayawanigul.
He credits AFCI with providing the tools and insights that allow regions like Thailand to remain adaptable in a rapidly changing global production environment.
Looking Ahead: A Vision for the Future
As AFCI enters its next 50 years, Matsayawanigul envisions it continuing to play a central role in global industry development. He sees AFCI as a platform that must remain inclusive, forward-thinking, and innovative—values that align with Thailand’s goals in the screen sector.
To new members and partners, his advice is simple: “Engage fully. Take advantage of the incredible opportunities to learn from peers around the world. AFCI is a community that rewards collaboration and curiosity.”
A Legacy in One Sentence
“AFCI has been instrumental in bridging international film commissions and creating a collaborative global network that supports the evolution and sustainability of the screen sector.”
