As we embark on AFCI’s 50th-anniversary celebration, it is fitting to reflect on the profound legacy the organization has imprinted on the global screen sector. From fostering local economies to inspiring collaborative innovation, AFCI’s unwavering commitment to empowering film commissions has transformed the landscape of film production worldwide. This milestone invites us to honor the stories of those whose regions have flourished.

In this introductory post of a celebratory series, we dive into AFCI’s influence through the voices of industry leaders who share how this global organization shaped their regions’ screen sectors. From the lush landscapes of Colombia to the cinematic allure of Spain and the breathtaking vistas of New Zealand, AFCI’s guidance, resources, and partnerships have created a ripple effect of growth and opportunity. 

This series brings together the unique perspectives of Silvia Echeverri (Colombia), Stefan Roesch (New Zealand), and Mike Villanueva (Spain) to explore how AFCI has helped transform their regions and the broader screen industry.

Looking Back: Building Bridges Across Continents

AFCI was established in 1975 to unite a network of film commissions, offering knowledge-sharing, skill development, and advocacy for the burgeoning screen sector​​. 

South America’s Cinematic Transformation

Silvia Echeverri, Colombia Film Commissioner at Proimágenes Colombia, shares how AFCI’s resources were pivotal when her country established its film commission. AFCI’s tools helped position Colombia as a key player in the global screen industry. From attending the Location Trade Show to hosting Cineposium 2022, AFCI has been a guiding force in Colombia’s evolution.

Key Achievements:

– Participating in major AFCI events expanded global awareness of Colombia’s film capabilities.
– Implementation of incentive models inspired by AFCI’s global network.
– The filming of major productions like Love in the Time of Cholera, which paved the way for further opportunities.

A Regional New Zealand Perspective: Connectivity and Cooperation

Stefan Roesch, Head of Film Dunedin, emphasizes AFCI’s ability to connect film commissions worldwide and foster meaningful collaboration. He highlights how AFCI’s network has helped address challenges related to sustainability, evolving technology, and inclusivity.

Notable Moments:

– Active participation in AFCI workshops to gain insights into sustainable practices
– Establishing lasting global connections with film offices and studios
– Leveraging AFCI’s expertise to build a competitive local film industry

Spain’s Growth Through AFCI’s Influence

Similarly, Mike Villanueva, Film Commissioner of Castilla-La Mancha Film Commission, highlights AFCI’s influence in elevating their region to international prominence. Access to training programs and networking opportunities empowered his team to position their culturally rich locations on a global stage, illustrating the transformative power of partnership​​.

AFCI’s professional development programs and networking opportunities have empowered their team to meet global standards.

Significant Contributions:

– Promotion of Castilla-La Mancha’s unique locations through AFCI-supported platforms
– Participation in AFCI events that led to partnerships with international production companies
– Adoption of sustainability and inclusivity best practices shared within AFCI’s network

A Legacy of Collaboration and Connection

Over five decades, AFCI has strengthened cross-border collaborations, fostering a sense of global community among film commissions. Stefan Roesch from Film Dunedin in New Zealand underscores this as a cornerstone of AFCI’s success. Through workshops and resources, AFCI has enabled regions like Dunedin to embrace sustainability, inclusivity, and technological adaptation, setting a benchmark for what local film commissions can achieve​​.

Beyond knowledge-sharing, AFCI’s advocacy for sustainable practices, diversity, and inclusivity has pushed the industry to adapt to contemporary challenges. Its recent initiatives, such as the Amplifying Voices Transforming Futures series, demonstrate AFCI’s commitment to innovation while championing environmental and cultural priorities​​.

AFCI’s true strength lies in its ability to foster partnerships that drive global success. Each leader shares how AFCI has provided invaluable opportunities for growth and collaboration.

• Silvia Echeverri: AFCI opened doors to collaborations with major studios and regional film commissions.
• Stefan Roesch: AFCI’s global network has enabled knowledge-sharing and problem-solving across borders.
• Mike Villanueva: AFCI’s support has allowed Castilla-La Mancha to become a recognized international filming destination.
  
  

Impact and Legacy: A Catalyst for Growth

The economic and cultural influence of film commissions guided by AFCI cannot be overstated. By supporting regions in developing infrastructure, implementing competitive incentive programs, and attracting large-scale productions, AFCI has catalyzed significant contributions to local economies and job creation​​.

This anniversary is a testament to AFCI’s role as a global connector. By bridging gaps between filmmakers, studios, and local communities, AFCI ensures that every member region thrives in its unique cultural and geographic identity while collectively advancing the screen sector.

Looking Ahead

As we celebrate 50 years of AFCI’s leadership, this series will spotlight voices from across the globe to reflect on the organization’s journey. Our contributors will also share their vision for its future and advice for new members.

AFCI has big initiatives in the works, and we are excited to share more on: 

– Developing Markets: Expansion into Latin America and Africa to support emerging film commissions.
– Technology Integration: Leveraging digital platforms to enhance connectivity and collaboration.
– Sustainability Initiatives: Continuing to lead the way in green production practices.

Advice for New Members

“Embrace AFCI’s network and learning opportunities,” says Stefan Roesch. “Reach out, ask questions, and learn from the experiences of other commissions.”

Stay tuned as we delve deeper into AFCI’s pivotal themes, exploring its influence on Impact & Legacy, Partnership Value, Connection and Community, and its Future Vision through the voices of global leaders.

Here’s to another 50 years of shaping the screen sector and inspiring storytelling that unites us all.

Join our global membership base today and help us celebrate the next 50 years!